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The Demise of Branded Products, Rise of Branded Experiences

The Demise of Branded Products, Rise of Branded Experiences

Brands need to be more than a product, they need to invoke an emotional connection. That means connecting them to pleasant and memorable..

Eight everyday things that should be consigned to history

Eight everyday things that should be consigned to history

When I left the house the other day a new copy of Yellow Pages was hanging out of my mail box.   I haven't used Yellow Pages for..

Loyalty 2.0 – why we can move on from cards and points

Loyalty 2.0 – why we can move on from cards and points

  When I ask most people what they think of Customer Loyalty Programs, most immediately jump to talking about cards in wallets and..

Failing to personalise engagement is putting retail brands at risk

Failing to personalise engagement is putting retail brands at risk

Personalised engagement is believed to be the winning formula for consumer brands If you believe a PwC/Strategy& study I..