Brands need to be more than a product, they need to invoke an emotional connection. That means connecting them to pleasant and memorable..
When I left the house the other day a new copy of Yellow Pages was hanging out of my mail box.
I haven't used Yellow Pages for..
When I ask most people what they think of Customer Loyalty Programs, most immediately jump to talking about cards in wallets and..
Personalised engagement is believed to be the winning formula for consumer brands
If you believe a PwC/Strategy& study I..